LEAD - Leading Advisors Group

Our portfolio - our services

A brandʼs current positioning in the competitive environment in the opinion of experts and the brandʼs customers serves as the basis for every strategic brand development: What are the brandʼs strengths and weaknesses in terms of communication, brand values, marketing mix factors and customer satisfaction?

What are the factors and performance promises that can motivate the market? What future developments can be recognised on the market? How can a brand meet the challenges of the market and of future developments?

What types of consumers are present on the market and what are their various needs and expectations? What target groups can a brand appeal to in a credible manner and how can it improve its abilities to appeal to its target groups?

The messages familiar from and proven to work in traditional advertising have to be adapted and expanded to conform with the special characteristics of interactive media. The user has to be able to experience the brand online.

In addition to the traditional forms of online marketing, social media marketing plays a particularly important role in the concrete implementation of online brand campaigns.

Search engine marketing has been shown to have a branding effect – advertising with Google AdWords can increase brand awareness by an average of around 20% (Google study). But even without using paid ads, it is possible to increase a brandʼs popularity through search engine optimisation.

People do not form an opinion about a brand when they read about it in the newspaper or see an ad for it, but when they talk about it within their network. There is nothing more credible than a recommendation from a friend or acquaintance. Using buzz communication, you can position your brand as a relevant part of your target networks and an object of identification for them.

Your brand requires more than just constant care and attention – successful lobbying in all legal and political matters is essential to ensuring your brandʼs values over the long term. We have excellent contacts in Vienna and Brussels, so we can assist you in your dialogue with all relevant stakeholders in legislative procedures, roll-out processes and competition issues.

This is the strategic combination of fact-oriented and emotional messages, so it is essential to successful communication during the introduction of a product and in ongoing marketing. As an integral part of brand communication, the careful planning of measures must aim to appeal to journalists and potential buyers and must be oriented towards the requirements of the brand, the market and current issues. The defined goal is to increase sales, this is combined with brand and image development, and all this is packaged in a story with genuine news value.

This comprises strategic communication in the fields of beauty, fashion, wellness, health and enjoyment, and it is a good tool for making a brand and its products coherent to the media as part of an overall communication strategy and for providing added value. In order to optimally communicate a brandʼs messages to consumers, lifestyle PR should be combined with a marketing campaign and ideally with specially created events (promotions, collaborations, etc.), and linked effectively with traditional advertisement and coordinated promotions at the POS.

This is an essential part of every corporate strategy and is increasing in importance. In strategically planned PR measures focusing on the “faces” of the brand, the people behind a company create added value, give consumers something to identify with and create emotional ties. Personality PR works when it follows a coordinated communication plan, is designed in an integrated manner, conveys a clear profile and is accompanied by professional training and coaching sessions.

We make stories out of your brand for people to read online and offline. We put our years of journalistic experience and ongoing trend analyses to use when researching and preparing information so that every target group receives a story that really interests them. The creation of texts, graphic elements, audio and video is simply the icing on the cake.

With so many critical consumers out there, corporate social responsibility is essential to a brandʼs credibility. In order for CSR to be successful, it should not just be seen as a marketing gag but should be strategically integrated and honestly embraced and communicated – internally and to the public. The LEADING ADVISORS GROUP offers experts in the development, implementation and communication of CSR strategies who will constantly keep an eye on your brand.

Brand values can be destroyed within just a few days if crises are communicated incorrectly or are not communicated at all. Clear strategies, a consistent image and, most importantly, rapid action are what it takes to prevent this from happening. We possess years of experience in crisis communication – in everything from manufacturing errors to natural disasters and cases of fraud. Our crisis teams are there for you around the clock.

The focus here is on the development and efficient implementation of marketing, sales and distribution strategies with the help of our vast knowledge in corporate expansion, particularly into Eastern Europe

Often underestimated: In-depth calls for tender and briefings are not only an essential tool in the art of selecting a partner but are also instrumental in achieving the best possible result in all areas of communication. The preparation and implementation of calls for tender and briefings require time, dedication and fundamental strategic considerations. After all: You get what you brief!

On the basis of a reference measurement, it is possible to recognize changes in the perception of a brand by performing repeated measurements. This feedback makes it possible to optimize communications.